Department: Sales
Location: Chennai
Role Overview
We are looking for an experienced Product / Solutions Marketing professional with a strong background in software products or technology solutions, ideally within the banking or fintech ecosystem. The role will focus on positioning, messaging, go-to-market strategy, and driving adoption of complex technology offerings for enterprise and regulated customers.
The ideal candidate will be comfortable working at the intersection of product, sales, and market, translating technical capabilities into compelling value propositions for customers and partners.
Key Responsibilities
- Own and drive product and solutions marketing strategy for software products and platforms, with a focus on banking, fintech, or financial services customers
- Develop clear value propositions, positioning, and messaging tailored to different customer segments and buyer personas
- Partner closely with Product Management to understand product capabilities, roadmaps, and differentiators, and translate them into market-ready narratives
- Lead go-to-market (GTM) planning and execution for new product launches, enhancements, and solution releases
- Create and manage marketing assets such as pitch decks, solution briefs, whitepapers, case studies, website content, and sales enablement material
- Enable Sales and Business Development teams with strong collateral, competitive insights, and customer-facing narratives
- Conduct market, customer, and competitive research to inform positioning and messaging decisions
- Work with internal stakeholders across marketing, sales, partnerships, and leadership to ensure consistent and impactful communication
- Support demand generation efforts through thought leadership, campaigns, and industry engagement where required
Required Skills & Qualifications
- Strong experience in software product marketing or solutions marketing, preferably in B2B, enterprise, or platform-based products
- Prior experience in the banking, fintech, financial services, or payments domain is highly preferred
- Proven ability to market complex technology products or solutions to senior and technical stakeholders
- Strong storytelling, messaging, and content development skills
- Ability to translate technical features into business value and customer outcomes
- Experience working cross-functionally with product, sales, and leadership teams
- Excellent written and verbal communication skills
Nice to Have (Not Mandatory)
- Exposure to or experience in regulation, compliance, risk, or governance within financial services
- Understanding of regulatory frameworks impacting banks or fintechs (e.g., data privacy, security, financial regulations)
- Experience marketing products in highly regulated environments
What We’re Looking For
- Strategic thinker with a strong execution mindset
- Comfortable operating in fast-paced, evolving product environments
- Customer-centric and market-driven approach
- Ability to influence without authority and work across teams