What does a Salesforce administrator do?
A Salesforce administrator is the backbone of your CRM ecosystem. They ensure the platform operates smoothly, evolves with your business needs, and empowers teams to make the most of Salesforce. From everyday maintenance to strategic optimizations, a skilled admin transforms your CRM into a powerful, efficient, and secure tool.
User Management
Create and manage user accounts, roles, permission sets, and licenses to ensure the right people have the right access at all times.
Data Quality & Security
Maintain clean, accurate records by managing duplicates, correcting errors, and enforcing compliance with GDPR, HIPAA, and other regulatory standards.
Customization & Automation
Build custom fields, objects, reports, dashboards, workflows, and approval processes to align Salesforce with your unique business operations.
Reporting & Analytics
Generate actionable insights through tailored dashboards and reports that support data-driven decision-making across departments.
Training & Support
Onboard new users, provide ongoing guidance, document processes, and run adoption programs that ensure your teams fully leverage Salesforce.
System Maintenance
Monitor system health, troubleshoot issues, apply updates, and proactively prevent problems to keep your CRM running optimally.