Leading Retailer, Roaster And Brand Of Specialty For Food & Beverage

Technology Used

.NET, C#, ASPX Web Services, AJAX, Microsoft SQL Server and SSRS, Microsoft Click Once

Starbucks logo

Customer Profile

A leading retailer, roaster and brand of specialty coffee in the world, with more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim - wherever there is a demand for great coffee.

Customer Situation

  • Needed a system that generates the product guide replacing the legacy system
  • A facility to generate electronic product guide from the system which would be used for booking the orders
  • The System needed to facilitate adding the new brands in future with user friendly process for uploading product details
  • Required a facility to export Product Guide reports to PDF, XL formats

Congruent's Solution

  • Developed an online order processing System
  • Sales executives use this product at their client locations for imparting knowledge about various products and special offers for their clients
  • Gives sales executives the option of selecting various products online and submitting a sales proposal in a portable document format to their clients


  • Custom solution effectively replaced the legacy system of order booking, which was not exactly supporting the unique business scenarios
  • Facility to generate the product guide on the fly as per the customer’s client requirement without any rework, resulting in saving of labour and cost
  • Facility to create templates, resulting in saving the time for repeated orders
  • Facility to share templates with any other Marketing executive, resulting in Cost & Time saving for Starbucks, promoting productive collaboration between sales personnel

Congruent's Key Challenges

  • Developing an intuitive user interface that requires very minimal training
  • Data Import module capable of dealing with different parameters of Coffee products
  • Generic SSRS module supporting different combinations of brands and categories

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